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Case Study: Having all your ducks in a row

The Brief  One of our established clients in the financial services sector was undergoing extensive customer experience auditing and development. They had already conducted research into customer...

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The problem with promotions, activations and branded events

There's a lot that could go wrong when it comes to promotions, activations and branded events - and most importantly, there are no do overs or retakes. An uncontrolled environment, poor planning,...

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